At Penn Gardner, we are strategists, we understand business strategy.  We build it into every marketing and public relations campaign.  We learned the nuts and bolts by doing turn-around, organizational restructuring and marketing consulting assignments for medium and large sized companies.  Time and time again we watched clients struggle as they focused on the wrong things…too close to the fire to take corrective action without outside help.  Too frequently they failed to identify their best opportunities, and when they did, they often couldn’t develop and implement an effective course of action.  Companies of all sizes have a hard time choosing the right markets, how to compete, products and services, sources of value creation, competitive advantage and tactics for success.  By the time they figure it out, they have lost time, money and opportunity…and created an enormous amount of waste.